Director Brand, Marketing and Communications

Date: 14 Oct 2026

Location:

Lewisham, NSW, AU, 2049

Requisition ID: 2479

About Us

The St Vincent de Paul Society is a leading provider of community support services, whose values  it is to shape a more just and compassionate society. We believe our employees are key to our success and offer Learning and Development programs to enhance and grow your career across a range of teams and services. Our employees are recognised for their achievements and offered promotional opportunities on a meritocracy basis within a collegiate and values driven team environment and culture. The Society recognises the value of an inclusive work environment and believes that our diversity is a strength in the work we do with our local communities.

Your Role

As our Director Brand, Marketing and Communications, you’ll lead the strategy that brings this story to life, strengthening our brand, growing our audiences and amplifying our voice on the issues that matter most. From integrated marketing campaigns and digital innovation to media relations and reputation management, you’ll turn powerful ideas into meaningful engagement and measurable impact. Working closely with our Executive Leadership Team, Board and leaders across Retail, Fundraising, Membership, Volunteering and Services, you’ll play a pivotal role in connecting more people with our mission and inspiring them to take action.

Your Responsibility

Lead with purpose: Develop and deliver a multi-year brand, marketing and communications strategy aligned to Vinnies NSW’s Strategic Plan, with clear priorities and measurable outcomes.
Bring our brand to life: Champion a distinctive, trusted and consistent Vinnies brand across NSW, empowering our members, volunteers, staff and shops to tell our story.
Grow our audiences: Lead integrated, multichannel campaigns that build engagement and drive action across fundraising, retail, volunteering, membership, services and advocacy.
Amplify our voice: Shape proactive media and public affairs strategies that position Vinnies as a leading voice on poverty, housing and homelessness, cost of living and other issues affecting our communities.
Protect our reputation: Lead issues and crisis communications, providing trusted advice to senior leaders and ensuring our public voice reflects our values.
Lead digital innovation: Strengthen our digital channels, marketing technology and data-driven decision-making, embracing AI responsibly to improve effectiveness and impact.
Connect our people: Drive meaningful internal communications that keep our geographically dispersed workforce, members and volunteers informed, engaged and connected to our mission.
Build a high-performing team: Inspire and develop a multidisciplinary team, manage budgets and agency partnerships, and foster a collaborative culture focused on quality, value and results.

You Will Need

Bring significant senior leadership experience across brand, marketing and communications, supported by a relevant tertiary qualification.
Have a proven track record of building trusted brands, delivering integrated marketing campaigns and translating audience insights into measurable growth.
Be confident navigating complex media environments, managing reputational risk and leading communications through challenging or high-pressure situations.
Combine creative thinking with strong commercial and analytical skills, using data to guide investment, measure performance and demonstrate return on marketing spend.
Be an influential and collaborative leader who can advise executives and Boards, build strong stakeholder relationships and bring diverse teams together around shared goals.
Understand the opportunities offered by digital marketing, CRM, analytics, automation and emerging AI tools, with a practical and responsible approach to innovation.
Share a genuine commitment to Vinnies’ mission, values and social impact, with a passion for ethical, respectful storytelling that puts the dignity and lived experience of people first.

Apply Now

If this sounds like you, don’t wait - apply now, we are interviewing applications as we receive them.

We offer:

Supportive Team – Join a welcoming, values-driven team with a strong sense of community.
Boost Your Take-Home Pay – Access up to $15,900 in tax-free benefits for everyday expenses.
Career Progression – Grow with clear pathways to leadership and internal opportunities.
Wellbeing Support – EAP and wellness services to support your mental and physical well-being. 
Flexible Work Options – Enjoy hybrid/flexible work arrangements for better work-life balance.
Inclusive Culture – Thrive in a diverse workplace with active RAP and DIAP programs.
Leave Benefits – 5 days Sorry Business Leave , Mental Health/Wellbeing Day Off, 16 weeks of paid parental leave, plus access to cultural and study leave to support your personal and professional life.

St Vincent de Paul Society (NSW) welcomes people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunity employer and are committed to engaging a diverse workforce. We encourage applications from Aboriginal and Torres Strait Islanders, people with disability, people from diverse cultural and linguistic backgrounds, people who identify as LGBTQIA+, candidates of any or no religious beliefs and applicants of all ages. If you are a candidate with disability please let us know if you require any support to participate in the application and recruitment process.

The Society is committed to being a Child Safe organisation, further information can be found in the Society’s commitment to Safeguarding Children & Young People. Prior to an offer of employment, candidates will be required to complete the pre-employment checks including a Police check & Working with Children check. A health / medical assessment may be required for some roles.