Marketing Manager

About Us

The St Vincent de Paul Society is a leading provider of community support services, whose values  it is to shape a more just and compassionate society. We believe our employees are key to our success and offer Learning and Development programs to enhance and grow your career across a range of teams and services.  Our employees are recognised for their achievements and offered promotional opportunities on a meritocracy basis within a collegiate and values driven team environment and culture. The Society recognises the value of an inclusive work environment and believes that our diversity is a strength in the work we do with our local communities. 

Your Role

As the Marketing Manager, you’ll lead a talented team of four and deliver integrated, performance-led marketing that supports Vinnies Retail, Commercial Enterprise, Fundraising, Members & Volunteers, Early Intervention programs and more. You’ll play a key role in shaping and delivering state-wide marketing activity, balancing brand leadership with performance marketing to drive growth, engagement and impact. You’ll be part of a directorate focused on planning, delivering impact, building strong government and corporate partnerships, and elevating the Vinnies brand across digital, creative and communications channels.

Your Responsibility

• Develop and deliver integrated marketing plans aligned to organisational strategy and growth targets
• Lead end-to-end, multi-channel marketing campaigns, from insight through to optimisation and reporting
• Drive performance marketing across paid digital channels, including paid social, to improve acquisition, conversion and ROI
• Grow the Vinnies Finds e-commerce platform through always-on digital marketing and new growth opportunities
• Plan and lead NSW fundraising appeal marketing campaigns
• Partner with Fundraising and Commercial Enterprise teams to grow donors, customers and partners
• Lead continuous optimisation using data, testing and insights
• Drive marketing technology and responsible AI adoption to improve personalisation and efficiency
• Manage marketing budgets, forecasting, tracking and reporting

You Will Need

• Be a values driven marketing leader who inspires high performance, collaboration and accountability
• Bring solid experience in B2C marketing, brand and communications
• Have strong experience leading integrated marketing campaigns in a commercial, retail or e-commerce environment
• Be confident across performance marketing and digital channels, including paid media, paid social, analytics, marketing automation and emerging technologies
• Be both creative and analytical, able to develop strong ideas and measure their impact
• Hold relevant tertiary qualifications in Marketing, Communications, Business or a related discipline (or equivalent experience)
• Bring strong generalist marketing capability, spanning strategy, digital and performance marketing, advertising, campaigns, content collaboration and customer engagement

Desirable:

• Experience in large or complex organisations
• Budget management experience  

Apply Now

If this sounds like you, don’t wait - apply now, we are interviewing applications as we receive them.

We offer:

• Supportive Team – Join a welcoming, values-driven team with a strong sense of community.
• Boost Your Take-Home Pay – Access up to $15,900 in tax-free benefits for everyday expenses.
• Career Progression – Grow with clear pathways to leadership and internal opportunities.
• Learning & Development - On-demand training to support your professional growth. 
• Wellbeing Support –  EAP and wellness services to support your mental and physical well-being. 
• Flexible Work Options – Enjoy hybrid/flexible work arrangements for better work-life balance.
• Inclusive Culture – Thrive in a diverse workplace with active RAP and DIAP programs.
• Leave Benefits – 5 days Sorry Business Leave , Mental Health/Wellbeing Day Off, 16 weeks of paid parental leave, plus access to cultural and study leave to support your personal and professional life. 

St Vincent de Paul Society (NSW) welcomes people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunity employer and are committed to engaging a diverse workforce. We encourage applications from Aboriginal and Torres Strait Islanders, people with disability, people from diverse cultural and linguistic backgrounds, people who identify as LGBTQIA+, candidates of any or no religious beliefs and applicants of all ages. If you are a candidate with disability please let us know if you require any support to participate in the application and recruitment process.

The Society is committed to being a Child Safe organisation, further information can be found in the Society’s commitment to Safeguarding Children & Young People. Prior to an offer of employment, candidates will be required to complete the pre-employment checks including a Police check & Working with Children check. A health / medical assessment may be required for some roles.